"A household located in North London wants to find an remarkable and skilled educator to assist their most junior child on his early path to growing into an English gentleman."
Looking at this advertisement, you might readily skip the phrase "first-steps" as just figurative language.
But, it might be the most significant element of this unusual employment listing, as it attempts to find a mentor for a one-year-old.
Many of applications have already been sent in since the unnamed family advertised their request for the highly paid tutor, who must be "a uniquely qualified person".
In recent few weeks, the post has received interest throughout the media, with numerous asking why?
Forward-Thinking Method
The CEO, CEO and founder of a global tutoring firm, which is helping the family in their quest, said that despite first scepticism, he viewed the idea "forward-looking", and "progressive".
When he spoke with the family, he mentioned they understood the unusual aspect of their demand, and how immature their son is.
But, they explained that they "were unwilling to delay any longer" to hire a tutor, as they had held off until their older child was five, and by that stage "cultural bias had by then set in".
But what does the family refer to by "cultural bias"?
It's "comprehensive", Adam answered. "The way you eat, the way you speak".
He explained the older sibling had adopted "really subtle, unspoken signals" from the family, and had adopted their cultural ways. The family explained to Adam they did not want this pattern to repeat itself with their infant.
The strategy: To engage a English tutor, who must speak with Received Pronunciation, to guide the baby from day one.
Natural Absorption
"A great deal of the learning at the beginning here is somewhat osmotic," said Adam.
It's through this osmosis that the family are expecting the child will pick up the UK customs they wish to impart.
He explained the tutor must be an individual who went to "prestigious academies – comparable categories of schools as the family plan to send their son to".
"The educator simply needs to be the suitable individual, they'll be doing things they don't even know they're doing, simply by nature," he added.
Cost Not Relevant
The family told him the successful candidate should preferably also have familiarity of or passion in horse riding, alpine skiing, the arts and musical activities so as to inspire the child in a broad spectrum of hobbies.
Furthermore though, he said the family wanted the tutor to enrol the child on a variety of classes so the child would be "pony-riding and learning an instrument by the time they are approximately three years old".
In the family's view, guiding their son develop into a "UK sophisticate" will bring about success and create opportunities.
"Considering the rights and wrongs of that, because it's definitely a class statement," he adds.
Yet, despite all this instruction in "UK identity", would the child absorb so-called cultural bias from the globally influenced family he resides with anyway?
"Yes", said he. "The parents know this could fail, but they've simply adopted the view of, 'why not attempt it and let's go as soon as we can', because the price of it is irrelevant," he explained.
Overly Optimistic
Several in the tutoring industry who share these doubts.
Another CEO, chief executive of Blue Education, who provides individual instructors, stated that "the journey of adopting dual cultures, or in fact, becoming oneself, is something that must be lived into, not manufactured."
He noted that he had relocated from the Far East to the Britain at the age of childhood, and had been raised understanding and living both cultures. He continued to learn at a prestigious UK institution.
"The concept that an individual can serve as a representation of UK identity, a person who can in some way transplant the characteristics of a UK sophisticate onto a one-year-old child, strikes me as idealistic and impractical," he stated.
"From my perspective, employing a typically UK tutor from babyhood will will not instantly create the result they desire.
"I wasn't provided with such a figure, and yet I have been fortunate enough to enjoy many of the opportunities they desire for their son."
He stated: "The reality is, cultural identity should not be dictated from the external environment; it must be embraced, and it must be internally driven."
Purchasing UK Culture
Certainly, English culture is something the CEO hopes can be instructed – and sold.
"In my view the situation that the world holds us in this regard is something that we should be cherishing|valuing|appreciating
