The platform is rolling out a new feature that allows them to cut down on the volume of AI-created media appearing in their feeds. This move comes as the service revealed that it now features over 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a widespread launch. This development coincides with a rise in content created by AI, spurred by emerging video-generation tools.
AI Proliferation Online
It has been noted that approximately one in 10 of the most rapidly expanding video streams on a popular video site only show AI-generated videos. A large amount of this content is classified as mass-produced AI material, a phrase for substandard, factory-style content that is frequently nonsensical or dreamlike.
Based on user feedback that numerous viewers appreciate content produced via AI tools, from digital art to science explainers, and we aim to offer the community the ability to increase or decrease of that, depending on their own likes,” said a platform representative.
Scale of AI Content
The service shared that there are currently 1.3bn videos on its network labeled as AI-generated. Collectively, more than 100 m videos are submitted to the service each day, making AI-generated material a minor part of its complete catalog.
How to Adjust Settings
Members will be able to reduce or increase the amount of AI-generated videos they see by opening the content preference feature in the platform and selecting the AI content topic. Additional categories that currently be controlled under the tool encompass current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
Its rules require content makers to label convincing AI-made content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any realistic AI video that is without a tag can be taken down under its terms of service.
In addition, the service will from now on apply an artificially created label to content created with its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This action is intended to stop users from attempting to evade the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2 million educational fund for experts and organizations to create informative material about ethical AI use. This project will assist non-profit groups specializing in training programming and robotics.
Moderation Strategy
The platform has supported its content review process, following debate over plans to lay off numerous review team members in the United Kingdom. The company is planning to cut hundreds of positions in its trust and safety department in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official clarified that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most graphic content before it gets reviewed by staff. The platform stated a 76% decrease in shocking and graphic content seen by human moderators over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a extensive automated help is really helping us work at speed.”
